April 10, 2025 (Utica, NY) – Collaboration drives tourism success. Munson recently partnered with Oneida County Tourism through its Digital Co-Op Marketing Program, an initiative designed to elevate the digital marketing reach of local attractions, ultimately boosting tourism across Oneida County. The results? A remarkable 10,500-visitor increase in just one year.
How the Digital Co-Op Marketing Program Works
The Digital Co-Op Marketing Program connects local attractions with Oneida County Tourism’s established digital marketing platforms. Participating organizations benefit from exposure on Visit Oneida County’s social media channels, email platform, and paid social campaigns. Additionally, partners gain access to a network of marketers, including C&D Advertising (C&D), the agency behind Oneida County Tourism’s advertising efforts.
Munson’s Success Story: A 14.5% Increase in Visitors
Representatives from Munson reported a 14.5% increase in attendance from 2023 to 2024, highlighting the effectiveness of integrating Oneida County Tourism’s digital co-op into their overall marketing strategies.
Katherine Laube, Director of Marketing and Communications at Munson, shared: “A 14.5% increase in museum visitation in one year is no small feat! Partnering with Sarah and her team at Oneida County Tourism through the Co-Op program truly amplified our marketing reach in the Mohawk Valley and beyond. It’s a tremendous program that allows organizations to double their digital marketing dollars.”
A Win-Win for Local Attractions
Sarah Foster Calero, President of Oneida County Tourism, emphasized the program’s impact:
“We hope more eligible attractions take advantage of this Co-Op program. It’s a win-win. We strengthen relationships with our attractions while helping them expand their marketing reach—Munson’s success is proof of that. I especially love that participants get to work with our amazing advertising agency, C&D, for the duration of the Co-Op campaign. Participants are able to engage with digital marketing and personalize the campaign to their specific needs. I’m grateful that C&D partners with us on this, and that we have the ability to offer this digital marketing program to the incredible businesses who make Oneida County such a desirable place to visit.”
Opportunities for Attractions to Expand Their Reach
Oneida County Tourism’s 2025 Digital Co-Op Marketing Program offers attractions an opportunity to enhance their digital presence, increase exposure, and lower marketing costs through strategic collaboration.
Program Benefits:
- Cost-Effective Advertising – Participants share digital marketing expenses, maximizing their investment.
- Increased Exposure – Access Oneida County Tourism’s extensive digital reach to attract new visitors.
- Growth Potential – Utilize proven marketing channels to expand audience engagement and improve ROI.
Program Highlights:
- Investment levels: $1,500 or $2,500, with Oneida County Tourism providing a dollar-for-dollar match.
- Includes a customized digital marketing campaign tailored to each participant.
- Limited to six partners* to ensure personalized support and measurable results.
- Open to attractions focused on experiences, events, and exhibitions that contribute to Oneida County’s tourism economy.
*Eligible attractions located in Oneida County are encouraged to apply. Up to six awards are granted per year, pending budget availability.
For more information and to apply, visit: https://www.oneidacountytourism.com/digital-marketing/
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About Oneida County TourismOneida County Tourism is the official tourism promotion agency for Oneida County, representing Utica, Rome, Verona, and Sylvan Beach. Through strategic marketing and public relations, the organization attracts visitors across sectors, including leisure, meetings, sports, travel trade, and film/TV production. Governed by a volunteer Board of Directors, Oneida County Tourism is dedicated to showcasing the region’s rich heritage, vibrant culture, and natural beauty.
